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Data-Driven Artist Marketing

"Data-driven artist growth, branding that expands with fandom."


Manage all your Marketing Data in one place.


"dai.one" integrates marketing metrics and fandom data into a unified platform, providing a foundation for artists to design optimal growth strategies. 

Its data dashboard and insight reports empower informed decision-making and unlock the full value of entertainment IP. 


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We analyze social media, fan community, and music platform data to understand fandom consumption patterns and trends.

Through data-driven strategies, we maximize artist value and elevate them into a brand.

 

"A company that understands fandom, a marketing strategy that drives artist growth."

We analyze fandom data and design growth strategies tailored to each stage of an artist's journey.
Beyond simple promotions, we provide a sustainable growth model with our 5-step marketing solution.

Strategy
"Diagnosis": Analyzing the Artist’s Current State

"We assess an artist’s growth stage through data-driven analysis."

🔹Analysis of social media, streaming data, and market trends

🔹Fandom behavior & consumption patterns → Defining growth direction  

"Strategy": Designing a Growth Roadmap

"We craft the optimal strategy for artist branding and fandom expansion."

🔹Branding message & content planning

🔹Fandom expansion strategy & execution roadmap

Opertaion
"Amplification": Expanding Reach Through Content 

"We maximize exposure and engagement by optimizing content distribution for the widest possible reach."

🔹Platform optimization for SNS, YouTube, TikTok, and more

🔹Viral marketing & ad campaigns

"Activation": Converting Audiences into Loyal Fans

"We inspire fan engagement and cultivate lasting brand relationships."

🔹Fan events & community engagement

🔹Streaming & content consumption incentives

Growth
"Growth" (Sustainability) : Branding Through Fandom 

"We build a sustainable growth structure by increasing fandom loyalty and enabling organic expansion."

🔹Creating an organic fan expansion model through UGC & community engagement

🔹Retention strategies based on fan behavior analysis

We capture key moments of fandom engagement and analyze fan behavior patterns to maximize artist growth.

Beyond mere exposure, we deliver strategic marketing designed to inspire organic fan-driven movement.

"Proven results through data, strategies that drive growth."

With over 1,000 marketing campaigns and a wealth of experience spanning major to indie artists,
we deliver customized, data-driven strategies backed by diverse case studies.

KEY METRICS

150+

Clients served

1,000+

Marketing campaigns executed

30+

Monthly Active Teams

1,000+

Monthly content publishing

We go beyond basic marketing—we cultivate fandom growth and expand the value of artists as brands.
Many artists have grown with us, leveraging our expertise to transform their presence and impact.


"Now, let’s design the perfect strategy to grow your fandom."